330 West 38th Street
Suite 1005
New York
New York 10018 USA
Beijing
312E No.1 Business Building
798 Art District
No.2 Jiuxianqiao ZhongLu
Chaoyang District 100015
Beijing CN
Inquiries
rocco@piscatello.com
T +1 212 502 4734
F +1 212 502 4735
In February 2012, Neighborhood Trust opened its doors at its new home, the catalyst for accelerated growth and industry leadership. The highly visible location and new visual identity system designed by Rocco Piscatello and his team, have helped Neighborhood Trust transition more fully into an industry leader and help level the economic playing field for low-income Americans.
For more project images, please look for Neighborhood Trust in our projects section.
Rocco Piscatello will be speaking at the University of Central Missouri on Thursday March 15, 2012.
The University will also be exhibiting a show of Rocco Piscatello’s posters at The Gallery of Art and Design. The exhibition will run from February 10 through March 23.
University of Central Missouri
Nahm Auditorium
1400 Warrensburg, MO 64093
Telephone 1-877-729-8266
Telephone 2- 660-543-4290
We are happy to announce the launch of a new website to commemorate the ten year anniversary of the Visiting Artist Program at FIT.
The website includes all the posters Rocco Piscatello designed for the program. A book celebrating this milestone is currently under development.
Rocco Piscatello will be speaking at Millersville University, as a Conrad Nelson Visiting Artist, on Wednesday March 16, 2011.
Millersville University
Breidenstine Hall
46 East Frederick Street
Millersville, PA 17551
Telephone 717-872-3298
Telefax 717-871-2004
www.millersville.edu
The Visiting Artist Program David Carson poster designed by Rocco Piscatello has been awarded for Typographic Excellence by the Type Directors Club in their TDC57 competition.
The awarded piece was designed for the Fashion Institute of Technology's Visiting Artist Program's Fall 2010 lecture. As a winner, this poster will be included in the Annual of the Type Directors Club, Typography 32, and will be exhibited internationally.
The opening exhibit will be held in New York City followed by a showcasing in cities across Spain, England, France, Germany, Iceland, Japan, Russia, and Canada.
Nearly fifteen hundred entries were submitted from 32 countries.
The award-winning Visiting Artist Program poster series designed by Rocco Piscatello will be featured in the gotoAndPlay Exhibition at the Fashion Institute of Technology. The show features innovative and interactive game like
projects inspired by the posters.
There will be an Artist Evening on Tuesday, 8th February from 5 to 7 pm at the Museum.
The exhibition runs from Friday, 28th of January to Saturday, 12th February 2011.
Fashion Institute of Technology
The Museum at FIT
227 West 27th Street
New York, NY 10001
www.fitnyc.edu/museum
The Visiting Artist Program posters designed by Rocco Piscatello have been chosen by HOW's panel of International Design Awards judges as an Outstanding Achievement winner. Michael Osborne, one of the judges, commented, “If you’re a graphic designer and don’t love [these posters], you need to go into real estate.”
Mary Zalla from the Cincinnati and Chicago offices of Landor Associates was drawn to the bold simplicity of the P and S graphics.
HOW magazine is planning to devote a full page, including a write-up, in the March 2011 issue.
Piscatello Design Centre's work for the Chinese restaurant, 66, in Tribeca, NY is featured in the dramatic film, The Social Network.
Main characters Sean Parker and Mark Zuckerberg first meet in a Chinese restaurant to discuss Facebook's future, which is a pivotal scene in the film. Piscatello Design Centre's identity system, banners and restaurant branding appear numerous times during this sequence.
The latest appearance of work by Piscatello Design Centre is in the Rockport Publication, Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands.
This book will outline and demonstrate logo and branding design guidelines and rules through 100 principles including the elements of a successful brand identity program, and all the various strategies and elements involved. Released in October 2010.
Two sets of posters designed by Rocco Piscatello for FIT's Visiting Artist Program have been selected as winners in PRINT's 2010 Regional Design Annual.
The awarded pieces are from FIT's Visiting Artist Program Spring and Fall 2009 lectures. PRINT's Regional Design Annual is the most comprehensive survey of graphic design in the United States.
Three sets of posters designed by Rocco Piscatello for FIT's Visiting Artist Program have been selected winners in the Golden Bee 9, Moscow's International Biennale of Graphic Design. Highly esteemed judges include Niklaus Troxler,
Switzerland, Ahn
Sang-Soo, South Korea, Catherine Zask, France, Igor Gurovich, Russia, and Stefan Sagmeister, USA.
The awards ceremony will take place on September 2, 2010 at the Central House of Artists Concert Hall. Special projects and exhibitions include; Gallery of the Art
Promotion Society Foundation, M’ARS Modern Art Centre, Russian Academy of Arts, Russian
State Library, A.V.Schusev State Museum of Architecture, Tsereteli Art Gallery, Zverev Modern Art Centre and other Moscow museums and galleries, August–September 2010.
Golden Bee collects the world's best achievements in graphic design. It promotes a deepening of international cooperation, an increase of cultural status in graphic design, and helps escalate the creative level and spiritual
potential of the
profession.
Two sets of posters designed by Rocco Piscatello for FIT's Visiting Artist Program have been chosen as finalists in the Mohawk Fine Papers Show 12.
The awarded pieces are from FIT's Visiting Artist Program Spring 2010 and Fall 2009 lectures.
Each year, Mohawk Fine Papers celebrates designers who make the communications of our culture, who go beyond the expected, and make visuals extraordinary. Four judges were chosen based on factors including region, type of practice, experience and point of view.
For two days, judges reviewed over twelve hundred entries. Only five winners and twenty finalists were chosen based on the following criteria: aesthetic value, content, paper usage, appropriateness, production quality and excellenc of craft. Finalists are also profiled in the Mohawk Show 12 Catalogue.
The Visiting Artist Program posters designed by Rocco Piscatello have been awarded for Typographic Excellence by the Type Directors Club in their TDC56 competition.
The awarded pieces are from a series of two, designed for the Fashion Institute of Technology's Visiting Artist Program's Fall 2009 lecture. As a winner, these posters will be included in the Annual of the Type Directors Club, Typography 31, and will be exhibited internationally.
The opening exhibit will be held at The Cooper Union in New York City followed by Los Angeles at TypeCon, ATypl in Dublin, and in cities across Spain, England, France, Germany, Indonesia, Japan, and Vietnam.
Nearly fifteen hundred entries were submitted from 32 countries.
The work of Piscatello Design Centre will be featured in Rockport's forthcoming book, Illustrated Principles of Graphic Design, An Essential Handbook for Understanding Graphic Design.
Scheduled to be released in Spring 2011, the publication will provide an in depth understanding of graphic design principles; what they are, why they are important, and how to use them effectively.
Piscatello Design Centre's mission is to help clients create, renew, and strengthen their communications.
We work on projects large and small, simple and complex, bringing them from conceptualization, through visualization, to actualization. We believe in making our clients' problems our own, and find that collaboration leads to successful results. Our interest is in enriching communications by simplifying and distilling them to what is essential, meaningful, and most effective.
The Centre's practice is built on a foundation of teamwork. Internally, the simple and open design of our workspace is indicative of a culture that promotes the continuous sharing of ideas. Teamwork is integral to
our external relations as well.
As true consultants, we are concerned not only with the end deliverables, but with a process that enables and fosters an exchange of knowledge with our clients, project team members, and the community as a whole.
The Centre is also involved in socially responsible projects for organizations such as UNICEF, initiates and produces independent publications, and is committed to sustainable and environmentally conscious design practices.
Rocco Piscatello
Rocco Piscatello is founder and president of Piscatello Design Centre. He is responsible for leading a team of graphic designers that create globally integrated brand identity systems, environmental graphic, and digital media systems for clients and cities around the world.
Piscatello’s work has ranged from creating identity programs for large institutions such as the American Numismatics Society, to wayfinding and signage for the Life Sciences Technology Building at Cornell University, to serving as a design consultant for the Irish Hunger Memorial, a monument dedicated to the Great
Irish Famine of 1845-1852.
Piscatello was formerly a senior project director at Vignelli Associates where he collaborated with several international clients including, the American Center in Paris, American Academy in Rome, Benetton, Guggenheim Museum, Frank Gehry and Partners, Richard Meier and Partners, Museum of Fine Arts, Houston, Sea Containers, and Warner Bros. Piscatello also worked on large transportation projects including the restoration of Grand Central Terminal and the Great North Eastern Railway (GNER) in England.
Piscatello has received numerous international design awards and his work is represented in the permanent collections of the Library of Congress in Washington, D.C. and the Denver Art Museum. His work is also privately collected and is part of the Milton Glaser Design Study Center and Archives at the School of Visual Arts. Piscatello teaches advanced typography and environmental graphics at the Fashion Institute of Technology. A publication celebrating ten years of designing posters for the Visiting Artist Program at FIT is currently under development.
Kimberly Piscatello
Kimberly Piscatello is a managing director of Piscatello Design Centre. Kimberly's primary responsibility is to manage and oversee all financial activities of the Centre. She is also responsible for the Centre's business development strategy and planning. Kimberly's background is in business administration, banking, and new media technologies. She is currently pursuing a Masters of Business Administration.
Prior to joining the Centre, Kimberly worked for CMP Media, LLC an United Business Media company. CMP Media is one of the leading technology publishers in the world, publishing a wide range of specialized computer and technology magazines.
Xueyin Chen
Xueyin is a project director and environmental specialist of Piscatello Design Centre. Xueyin has worked on numerous wayfinding and environmental graphic projects including; Riverside Health Centre, the United States Courthouse in Phoenix, and Cornell University’s, Life Sciences Technology Building with architects Richard Meier & Partners. In 2009, Xueyin expanded the Centre and established our office in Beijing, China.
Prior to joining the Centre, Xueyin worked as a graphic designer for the Rockefeller Art Centre, Iberia Center for Contemporary Art, and the Albright-Knox Art Gallery.
Xueyin holds a Masters Degree in International Museum Studies from Sweden’s Göteborg University and a Bachelors of Fine Arts from the State University of New York, College at Fredonia.
Leandra Tidwell
Leandra Tidwell specializes in brand identity development, print design, and visual communications at Piscatello Design Centre. She has experience working on various types of projects including; environmental wayfinding, information architecture, motion graphics, and political action campaigns. Leandra is a detail oriented, conceptual designer with a passion for typography and geometric form.
An accomplished studio photographer, Leandra received her Bachelor of Fine Arts in Graphic Design from the University of the Arts in Philadelphia, where she graduated with honors.
Alan Chao
Alan Chao is a digital specialist of Piscatello Design Centre. Alan is responsible for developing and deploying digital and web based solutions that are unique to the needs of our clients. He understands and programs in a variety of languages.
Alan holds a Bachelor of Fine Arts from the Fashion Institute of Technology.
Identity
Branding
Identity design
Identity guidelines
Stationery systems
Corporate communications
Marketing / Sales collateral
Packaging
Magazine / Book design
Annual reports
Advertising
Posters
Digital
Website design
Website guidelines
Information architecture
Interactive marketing
Interface design
Usability testing
User research
Environmental
Signage design
Signage guidelines
Signage systems
Donor recognition programs
Wayfinding master plans
Exhibition design
Retail environments
Ergonomic research
Mapping
Branding and identity system
1100 Architect
Branding and identity system for 1100 Architect, an architectural firm, with branch offices in Frankfurt, Germany and New York.
Branding, advertising and marketing, website and identity
4 West 21st Street
Branding and identity system for the luxury residences at 4 West 21st Street, New York.
Branding, identity, menu system, signage
66 Restaurant
Branding, identity, menu system, and signage for 66 Restaurant, a Chinese restaurant located in Tribeca,
New York.
This work is featured in the dramatic film, The Social Network. Film image courtesy of Columbia Pictures.
Visual identity system
American Numismatic Society
Visual identity system, identity guidelines, signage, magazine, and website for the American Numismatic Society. The American Numismatic Society houses the world's largest collection of coins, medals, and paper currency.
Wayfinding and environmental graphics expansion
Battery Park City Parks Conservancy
Wayfinding and environmental graphics for the operation of thirty-six acres of open, public space on the southern tip of Manhattan, including parks, gardens, playgrounds, plazas, and walkways.
Website design and Content Management System
BBG-BBGM
Website design and content management system for BBG-BBGM, an international architectural and interior design firm.
Website: www.bbg-bbgm.com
Website design and Content Management System
Bernhardt Design
Website design and content management system for Bernhardt Design, an international furniture company founded in 1889.
Website: www.bernhardtdesignpress.com
Branding and identity system
Brera Capital Partners
Branding and identity system for Brera Capital Partners, a global private equity investment firm located in New York. Brera's name was inspired by Palazzo Brera in Milano, Italy-home to the Accademia di Belle Arti.
Branding and marketing
CéBlue Villas
Branding and marketing for CéBlue Villas. Eight luxury villas located on the island of Anguilla in the Caribbean.
Branding, identity, menu system
Cero
Branding, identity, menu system for Cero, a St. Regis Resort restaurant located in Fort Lauderdale, Florida.
Advertising and marketing
Chelsea Encalve
Advertising and marketing for the luxury residences located at 171 Ninth Avenue in Manhattan, the Chelsea Enclave.
Wayfinding and environmental graphics
City Tower
Wayfinding and environmental graphics for City Tower, an iconic high-rise for the City of Prague, Czech Republic.
Visual identity system
Confucius Institute for Business
Visual identity system, identity guidelines, marketing collateral, content development and strategy, signage, for the Confucius Institute for Business. The SUNY Levin Institute and the Nanjing University of Finance and Economics created the Confucius for Business to help New Yorkers understand the language, management philosophy, culture, and unique dynamics of China and Chinese business.
Wayfinding and environmental graphics
Cornell University
Wayfinding and environmental graphics for Weill Hall, Cornell University's Life Science Technology Building located in Ithaca, New York.
Branding and identity system
Fashionhaus
Branding and identity system for Fashionhaus, a corporate parent that oversees established brands such as Rene Lezard, Schumacher, and Dodo+Angelika.
Posters and marketing collateral
Visiting Artist Program
Posters and marketing collateral for the Visiting Artist Program at the Fashion Institute of Technology, FIT.
Several of the posters are available for purchase. If you are interested, please visit www.roccopiscatello.com.
Branding and identity system
Guy Nordenson and Associates
Branding and identity system for Guy Nordenson and Associates, an award winning structural engineering firm in New York City.
Branding and identity system
Himalayas Art Museum
Branding and identity system for Himalayas Art Museum, located in Shanghai, China.
Wayfinding and environmental graphics
International Coffee Plaza
Wayfinding and environmental graphics for International Coffee Plaza, located in city of Hamburg, Germany.
Identity and Memorial graphics
Irish Hunger Memorial
Identity and memorial graphics for the Irish Hunger Memorial. Designed to raise public awareness of the events that led to the Great Irish Famine, and to encourage efforts to address current and future hunger worldwide.
Branding and identity system
Jesolo Lido Village
Branding and identity system for Jesolo Lido Village, a residential offering located in Venice, Italy. Jesolo Lido Village is composed of three distinctive components; The Pool Houses, The Beach Houses, and The Hotel & Spa. Jesolo Lido Village has already become the residential design icon of the Venetian coast.
Branding, identity system, website
Kinlin Rutherfurd Architect
Branding, identity system, website for Kinlin Rutherfurd Architect, a New York City architectural firm, specializing in the design of urban and country residences.
Branding, identity, menu system
Lagoon
Branding, identity, menu system for Lagoon restaurant. Lagoon is suspended over water and features breathtaking views of Mount Otemanu, located at the St. Regis Resort, Bora, Bora island of Tahiti.
Branding, identity, menu system
Market
Branding, identity, menu system for Market, a Euro-Asian restaurant located at the One&Only Palmilla, Los Cabos, Mexico. Awarded Conde Nast Traveler 2010 Reader's Poll.
Wayfinding and environmental graphics
Marymount School
Wayfinding and environmental graphics for Marymount School, a century old prestigious Catholic School for girls, preschool age through grade twelve.
Branding, identity, menu system, signage
Matsugen
Branding, identity, menu system for Matsugen, a Japanese restaurant located in Tribeca, New York.
Visual identity system
Neighborhood Trust
Visual identity system, identity guidelines, marketing collateral, space planning, content development, and signage for Neighborhood Trust. Neighborhood Trust seeks to improve the financial stability of the most vulnerable Americans and create structural change in the financial services industry.
Identity and exhibition graphics
New York City Landmarks Preservation
Identity and exhibition graphics for the New York City Landmark Preservation 40 year celebration. This exhibition was mounted for the first time on April 13, 2005 at the Municipal Art Society of New York City, and has toured through 40 countries in the world. Argentina was the last host.
Wayfinding and environmental graphics
New York University, Department of Linguistics
Wayfinding and environmental graphics for the Department of Linguistics at New York University. The faculty and students in this Department of Linguistics study both the structural and the social aspects of language as well as their interaction.
Booklet and posters
Nice New Italian Cinema Events
Booklet and posters for Nice New Italian Cinema Events, a non-profit cultural association that aims to promote the new Italian cinema abroad through cultural exchanges and festivals.
Posters
Pratt Institute
School of Architecture
Posters for the School of Architecture at Pratt Institute located in Brooklyn, New York.
Donor recognition and environmental graphics
Rice University Brochstein Pavilion
Donor recognition and environmental graphics for the Brochstein Pavilion at Rice University. Founded in 1912, the Rice University campus is noted for its eclectic Mediterranean architecture, mature southern Live Oaks, and a classical campus plan.
Wayfinding and environmental graphics
School of the Holy Child
Wayfinding and environmental graphics for School of the Holy Child, a century old independent Catholic, college-preparatory school for young women in grades five through twelve.
Branding, identity, menu system
Suviche
Branding, identity, menu system for Suviche, a Sushi and Ceviches restaurant located at the One&Only Palmilla, Los Cabos, Mexico. Awarded Conde Nast Traveler 2010 Reader's Poll.
Booklet
United States Post Office and Courthouse
Booklet to commemorate the United States Post Office and Courthouse, located in Brooklyn, New York.
Publication Design
Weill Hall
Booklet for Weill Hall, Cornell University's Life Science Technology Building located in Ithaca, New York.
2011
Millersville University, Lecture
16 March
gotoAndPlay Exhibition
Fashion Institute of Technology
New York, NY
January 28 - February 12
2010
HOW
International Design Awards
Outstanding Achievement Award
Featured in The Social Network by Columbia Pictures
66 Restaurant
Brand Identity Essentials: 100 Principles for Designing Logos and Building Brands
By Kevin Budelmann, Yang Kim, and Curt Wozniak
PRINT
Visiting Artist Program Posters, Spring and Fall 2009
Regional Design Annual
Type Directors Club TDC56 Competition
Certificate of Typographic Excellence
Visiting Artist Program Posters, Fall 2009
New York
Golden Bee Biennale, Competition Finalists
Visiting Artist Program Posters, Spring 2010, Fall 2009
Moscow, Russia
Eleventh International Poster Biennal of Mexico, Finalists
Visiting Artist Program Poster, Spring 2010
Mexico
Mohawk Show 11, Competition Finalists
Visiting Artist Program Posters, Spring 2010, Fall 2009
New York
Southern Student Graphic Design Show
Arkansas, Kentucky, Louisiana, Mississippi, Missouri, Tennessee, Juror
2009
Black & White Spider Awards, Juror
Graphic Design Referenced: A Visual Guide to the Language, Applications, and History of Graphic Design
By Bryony Gomez-Palacio and Armin Vit
Visiting Artist Program Posters, 2004-2007
Graphis Poster Annual
By B. Martin Pedersen
Visiting Artist Program Poster
2008
Black & White Spider Awards, Juror
Chicago International Poster Biennial
Visiting Artist Program Poster, Spring 2007
Communication Arts
Design Annual 49, 8,461 entries
Visiting Artist Program Poster, Spring 2007
Page 164
November Issue
Good 50 x 70, Winner
Projects that help Social Communication
Category: Child Mortality
Good 50x70
The Project that Helps Social Communication
Second Edition
Graphis Poster Annual
By B. Martin Pedersen
Visiting Artist Program Poster
NYC Design
Public Design Commission of the City of New York
Riverside Health Center:
A Project of the Department of Cultural Affairs' Percent for Art Program, the Department of Design and Construction and the Department of Health and Mental Hygiene
Design Award
World's Smallest Poster Show
Visiting Artist Program Poster, Spring 2007-Pink
San Francisco
2007
Black & White Spider Awards, Juror
Graphis Design USA
American Graphic Design Award
Visiting Artist Program Poster, Spring 2007
Fashion Institute of Technology
Graphic Design USA
Piscatello Posters for Pentagram Legend
Page 27
September 2009
Graphis Poster Annual
By B. Martin Pedersen
Visiting Artist Program Poster
Monuments
America's History in Art and Memory by Judith Dupre
Irish Hunger Memorial, Pages 204-209
2006
Black & White Spider Awards, Juror
Cooper-Hewitt National Design Museum
Rocco Piscatello nominated for a National Design Award
Fredonia, State University of New York
Outstanding Achievement Award
Graphic Design: USA
"Brush with History"
Page 24
March Issue
2005
1,000 Type Treatments: From Script to Serif
Rockport Publishers, by Wilson Harvey
The Complete Typographer
Prentice Hall: Second Edition, by Will Hill
The Graphic Designers Guide to Effective
Visual Communication:
Creating Hierarchies with Type, Image, and Color
By Carolyn Knight & Jessica Glaser
RotoVision
Visiting Artist Program Poster, Fall 2003
Page 29
Mercy College, Lecture
PRINT
"Making the Cut" by Tom Vanderbilt
January/February Issue
2004
365:AIGA
Number 25 AIGA Annual Design
Competition Award
Graphis
"A Study in Simplicity" by Ina Saltz
Number 351
Graphis Poster Annual
by B. Martin Pedersen
Page 67
Graphis Poster Annual
By B. Martin Pedersen
Visiting Artist Program Poster
Graphic Design: USA
Annual Design Competition Award
Number 301
HOW
International Design Annual
International Merit Award
STEP Inside Design
Best of Show Annual
July/August Issue
Type Directors Club of New Jersey,
Annual Design Competition, Juror
Typography Workbook
Rockport Publishers, by Timothy Samara
Pages 73, 153, 213
2003
Architecural Record
Irish Hunger Memorial, by Cynthia Davidson
Pages 102-105 July Issue
Communication Arts
Communication Arts Design Annual 44
Page 131 November Issue
Graphic Design: USA
"People to Watch in 2003"
Pages 28-29
Graphic Design USA:
Annual Design Competition, Juror
Layout: Making it Fit
Rockport Publishers
By Carolyn Knight, Jessica Glaser
Pages 128-129
Type Directors Club
TDC 50: International Design Award
Certificate of Typographic Excellence
Typography 25
Type Directors Club,
International Exhibition
2002
The Best of Business Card Design 5
Rockport Publishers, by Cheryl Dangel Cullen
Page 6
FIT Network
"Faculty member designs type for Irish Hunger Memorial"
Page 3 Volume thirteen, Number one
Fall/Winter Issue
Fredonia, State University of New York, Lecture
Graphic Design: USA
"Text is organic at the Irish Hunger Memorial"
Page 23 October Issue
2000
The City University of New York, Lecture
Graphic Design: USA
"36th Annual Print & Paper Survey"
Pages 131-13
July Issue
Pratt Institute, Lecture
1998
Fredonia Art Exhibition
Michael C. Rockefeller Arts Center Gallery
Fredonia, New York
October 16 - November 15
Graphic Design: USA
"Downtown Brooklyn Traffic Calming Project"
Page 10
October issue
1997
365: AIGA
Number 17 AIGA Annual Design Competition Award
Page 84
© 1997-2012 Piscatello Design Centre.
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