We are a multidisciplinary design consultancy.

We combine business strategy and creativity to develop communication systems that define, inspire, and engage.

Whether you’re established or just starting, we can help your organization grow through the power of design.




Brand Identity

Brand Strategy
Competitor Research
User Research
Persona Development
Stakeholder Interviews
Identity Design
Identity System Development
Integrated Campaign Development
Roll-out Strategy

Experience Design

Information Architecture
Interaction Design
Content Strategy
Website Design
Mobile Experience
Visual & Interface Design
Cross-Platform Design
Content Management Systems
Data Analysis
Social Media Strategy

Environmental Design

Navigation and Wayfinding
Cost Research & Budget Planning
Visitor Journey Mapping
Base Building and ADA Signage
Super Graphics and Art
Donor Recognition Strategy
Donor Recognition Systems
Building Retail Tenant Guidelines
Exhibit and Retail Signage
Memorial Graphics

Leadership Team

Our team is composed of experienced strategists, designers, and developers. Each member is responsible for delivering actionable guidance for our clients and a high level of creativity.


Rocco Piscatello

Chief Creative Director

Jonah Allibone

Branding, Digital, & Environmental Experiences

Kimberly Piscatello

Communications & Operations

Joshua Kessler

Branding, Digital, & Environmental Experiences

Leandra Tidwell

Branding, Digital, & Environmental Experiences

Josephine Florance

Branding, Digital, & Environmental Experiences

Rocco Piscatello

Rocco Piscatello is principal and creative director of Piscatello Design Centre. Piscatello is passionate about working with industry leaders to help their businesses grow and thrive. He was a former design director at Vignelli Associates prior to founding Piscatello Design Centre.

His past and present global clients include the Robin Hood Foundation, New York University, Ronald McDonald House, Ducati Motors, BMW, Frank Gehry Partners, Guggenheim Museum, Jean-Georges Management, Starwood Hotels and Resorts, Colorforms, PriceWaterHouseCoopers, United Colors of Benetton, Warner Bros., Metropolitan Transit Authority, Tishman Speyer, and the U.S. General Services Administration.

Piscatello has been cited for excellence by the leading organizations promoting superiority in design. Included are the American Institute of Graphic Arts and the Society for Experiential Graphic Design. Piscatello is a frequent speaker on design and was selected by Graphic Design USA as one of the 2003 “People to Watch.”

His work is included in the permanent collections of the Denver Art Museum, the Vignelli Center for Design Studies, and the Library of Congress. His book. “Rocco Piscatello: Poster Works for FIT”, was published in 2017.

Awards & Recognition

Piscatello Design Centre is internationally recognized, widely published, and has received numerous awards from professional organizations and publications, including the American Institute of Graphic Arts (AIGA), Graphis, Print, Communication Arts, Society for Experiential Graphic Design (SEGD), and the Type Directors Club.