4 West 21st Street
4W is a 17 story contemporary loft building located in the Ladies Mile Historic District in Manhattan. Rather than duplicate neighborhood architecture, the architecture both complements surrounding loft buildings and gives this building a unique identity. Our brand strategy, which included project naming, and descriptor-Living Luxury, was integrated throughout all the marketing touchpoints. Further details, including, building signage was also carefully designed to further enhance the developers’ message of quality living.