Mitchell Giurgola

Challenge
Clarify the firm’s value proposition and position Mitchell Giurgola to enter new sectors and secure larger projects. Refresh the firm image while still celebrating the legacy of the original founders.

Solution
Piscatello Design Centre organized workshops and strategy sessions with the Partners and Senior Associates to identify goals, define target audiences, and outline a plan for the future. We created a comprehensive identity system that included a new logomark, stationery, digital office templates, RFP documents, and presentation formats. The graphics standards manual that we delivered provided detailed instructions on how to implement the new identity throughout all of the firm’s internal documents.

The new logo mark we developed for Mitchell Giurgola imbues all the qualities to be effective: it honors their legacy, it is distinctive, contemporary, easily recognizable, and it works well in different media.

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